Forerunner – Booba Young and Andrew Swanson

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Forerunner – Booba Young & Andrew Swanson

In this weeks episode we’re hanging out with the co-owners of Forerunner, Chris “Booba” Young and Andrew Swanson. We’re talking about what it takes to start a production company, getting ghosted by clients, and new endeavors on the horizon for their production company.

Forerunner Episode Notes

In this weeks episode we’re hanging out with the co-owners of Forerunner, Chris “Booba” Young and Andrew Swanson. We’re talking about what it takes to start a production company, getting ghosted by clients, and new endeavors on the horizon for their production company.

Booba’s Lightning Round Answers:

  • Favorite Movie – Up / The Dark Knight
  • Last Movie You Watched – Prisoners
  • Favorite Director – Jeff Nichols
  • Most Underrated / Slept On Cinematographer – Benjamin Loeb / Newton Thomas Sigel
  • Coffee or Tea – Sweet tea so sweet you could put it on pancakes
  • Pineapple on Pizza – I’m down to try anything once
  • Favorite Camera – Whatever gets the job done
  • Three Films to Watch Before You Die – Shotgun Stories / The Secret life of Walter Mitty / Drive

Andrew’s Lightning Round Answers:

  • Favorite Movie – Monty Python and the Holy Grail
  • Last Movie You Watched – Moana
  • Favorite Director – Christopher Nolan
  • Most Underrated / Slept On Cinematographer – Nate Spicer
  • Coffee or Tea – Iced Black Coffee
  • Pineapple on Pizza – Abomination
  • Favorite Camera – Sony a7Sii
  • Three Films to Watch Before You Die – Eternal Sunshine of the Spotless Mind / The Matrix / Forrest Gump

Links

https://www.forerunner.tv

Forerunner on Instagram

Forerunner on Facebook

https://www.infocuspodcast.com

Get In Touch

Follow In Focus Podcast and our hosts on Instagram: @infocuspod, @austinallen, and @bill.cornelius.

Media and other inquiries, please email [email protected]

Listen on Apple Podcasts

Transcript

Corey Allen  0:05

Hi, I’m Corey.

Bill Cornelius  0:06

I’m Bill

Corey Allen  0:07

and together we host the infocus podcast. Today’s episode is sponsored by gnome recording studios in Nashville, Tennessee. We’ll tell you all about gnome at the end of the show. Today we’re joined by co owners of four runner Booba Young and Andrew Swanson, guys. Welcome to the show.

Booba Young  0:23

It’s good to be here. Yeah. Thanks for having me. Sure. Yeah, I guess we got kids and it’s Sunday.

Corey Allen  0:36

He said, we have kids, and it’s Sunday. And we’re not there yet. We’re here. Yeah, exactly. So we’re gonna take our sweet time. You guys also showed up with your own party favors.

Andrew Swanson  0:45

You did. And thank you. You’re welcome. brought from Kentucky. I mean, what else experiment we’d

Corey Allen  0:50

like to host or host. You know, you’re hosting us. Yeah. I appreciate the bourbon. Thank you. Welcome here. So let’s get right into it. First of all, how do you two know each other? And then maybe we’ll get into how we have met. But we’d love to hear kind of your origin story of the two of you and how foreigner came to be.

Booba Young  1:14

Would you like to go? starts in 1800 when his great grandfather, no, they look cross. We both went to Western Kentucky University. And we were both in the broadcasting department. That’s the short of it. And then the long of it is way longer. But

Andrew Swanson  1:30

yeah, we had directing class together. I think I was a class ahead of him. But somehow this butthole got able to skip a lot of classes and jump right into directing talent. But no, it was it was uh, what was the first thing you said when you saw me? You remember? I don’t? I don’t either. Was it something terrible? Yeah, it was like that was directing. I mean, that was we did we got directing

Booba Young  1:57

client have a mutual friend who Cory you know, Barrett. Barrett was the connecting force because I knew him. Because he had already been insulting my work for years. It’ll be like, Damn, right. Yeah. No, Barrett Barrett is one of our really good friends. And he always has good notes. Well, to say that good notes. And so

Corey Allen  2:21

was buried also in the program. He

Booba Young  2:23

was my migraine. Okay. And so like, I got to know him. He knew Swanson because they had a few classes together. And then we did a directing project together. And the rest was history.

Andrew Swanson  2:35

Yep. That was I mean, yeah, that’s the short story. It’s how we met.

Corey Allen  2:39

Nice. And then how many years later before four runner became a thing?

Andrew Swanson  2:45

nine and a half man. And as a long time? Yeah, went between. I grabbed a lot in college, I started a company like I knew going into college. video production was like what I wanted to do, not necessarily filmmaking, but video production. And so I knew exactly what I wanted to do, and start a company there and tried to grow that for a decade, basically. And so that’s what I’ve been trying to do with a mix of other things that have happened. But we’ll get into later with the the downsides of life. We’ll get into that. But yeah,

Booba Young  3:16

yeah, I, I left college, got a job at a, I don’t know if it’s a mega church, technically, but it’s like 3000 members there in Bowling Green. And I was doing a lot of their video work. And I got into audio, and I was doing a ton of stuff for them. And then got the opportunity to go be a production manager and a tour manager for an up and coming country artists ended up sticking with him for five years. And now he’s seen lots of success and took a step back to one be homework because like in touring, you’re gone so much all the time, pre COVID much all the time, all the time. So at the end of 2019, I told the guys, hey, I want to start my own company and build this thing. And they were all very supportive. And they and I actually still have good relationships with those guys now. But we are about halfway through 2019. He got a random call from a client will say client or you say it’s Comcast is Comcast. Yeah. And they wanted they have this division where they do tons of like low budget commercials for people and local, regional, local, regional right. And they lost their guy they reached out to Swanson Swanson, say, Hey, I can’t handle this workload. Would you want to like partner with me and some stuff? And I was like, dude, I’m actually thinking about leaving the road starting my own company. He’s like, Oh, well, that worked out. timing. And so what’s funny is like we we built this company on the idea that Comcast pitches today had tons of work. And we’ve done like what five projects total, not last two years.

Andrew Swanson  5:01

I mean, they let so what happened there like they had a retainer agreement nationally with a company and Comcast at the top next. And so all of these local regional markets all of a sudden didn’t have their people. And so the it just so happened that the market that we’re in Bowling Green, South Central Kentucky, Clarksville somewhat Nashville, that the person who is doing that work also got out so all of a sudden they have all this airtime they need to fill in the content fill the airtime and they don’t want to run all JT commercials. And so they saw business website, my business what, what website set up and we’re like, Hey, man, we got we’re gonna have hundreds of projects throughout the year. And it’s like when I first heard that, like, obviously, you get excited when someone like, Hey, I have a lot of work for you. Like we’re talking Comcast, like, we’re talking to you Comcast, like legitimate Comcast,

Corey Allen  5:54

I can get you excited pretty quick.

Andrew Swanson  5:56

Yeah. And it did. I’m like, Oh, you know, this is a game changer like this is this is gonna push it in that certain direction. And so I immediately was like, I can’t find people because I can’t do this myself. There’s no way. You know, you can’t produce that much content by yourself and let alone third party at any kind of reasonable expense. And so I’ve called the first person that I knew and trusted and knew did a good job of the first two reasons because I trusted him and I knew he did a good job.

Booba Young  6:24

Then he called me and then that person didn’t answer. Yeah,

Andrew Swanson  6:29

exactly. I call it Scorsese. And he’s like, yeah, I’m working on other stuff. But no, yeah. And then Booba was like, dude, I’m reading off the road, man. Like, let’s, let’s freakin do this. Let’s go. And that’s what started the seeds. A foreigner. That’s what started

Corey Allen  6:44

  1. That was 2019 into 2019. No. 2019. So yeah, no idea what was coming. So started a production company, right? pre COVID. Yeah.

Andrew Swanson  6:56

And we had somebody with no revenue. So we, so we had, let’s just yeah, let’s, let’s get into this. So we should not we should because the good life lesson, I think, for anybody who wants to get into this world, like if you’re just trying to do production, like it’s a business very much right now. It’s kind of into that. So buba not talked like, okay, yeah, we can do this. Well, I know his strengths behind the camera, my strength coordinating because like, we need somebody who can handle the workload of editing the post production side of it, the basic side of it, right. And so there was a person that I had worked with at Western Kentucky University for a long time named Julie, who was right out of Western at the same time. And she’s like, let’s freakin do it. And she left a February 2020. Yeah, so we had fortunately, we had cash reserves from alone that got us through the worst part of COVID from our side of it. So we were very fortunate that way. But yeah, man, I mean, March, April was nothing. I’m like, I just this person has left a very stable job to come work in a television. Yeah. To be a part of the vision that we had, right? Yeah. And then all of a sudden, I’m like, How the hell am I gonna pay this person? how’s that gonna happen? And fortunately, I think God put some things in front of us. And then since May on it’s been no looking back, man.

Corey Allen  8:18

That’s great. Yeah, it’s been crazy. Yep. Crazy in a good way.

Bill Cornelius  8:24

Yeah. Crazy. No good. See, and it’s only uphill from here. Yeah, I’ve got a really,

Booba Young  8:32

I mean, we were just talking about this on the way down, we’ve done absolutely no marketing 00

Andrew Swanson  8:40

no paid ads. It’s purely the network. We’ve built word of mouth. And like,

Booba Young  8:44

that just comes from like, getting around people. So like, some of our work has come through Cory, you know, you we met through Cody doing a music video. Yeah, we just became friends. And then I rented some gear from you got to know each other worked on some stuff together. And like, I mean, I just can’t, there if there’s several lessons I wanted, like, we’re nobody. We’re nobody. So like, you’re somebody take this, take this with whatever you want. But like this is one it’s a lot harder than people want to make it out to start your own production company. Most people are like, I have a dream and I can make it happen. It’s like dreams don’t pay for food years ago. Yeah. You know, and so like, we put in 10 years of work, because I was producing music videos and films while I was on the road for artists and doing live production stuff, making contacts making people you know, meeting people and like 10 years later, we got to build our dream. But you know, 10 years of everyday working the grind, doing things you don’t want to do that. That shirt right there. Work harder. Yeah, dude. Yeah, doing things you don’t want to do. You know, and like even now, I really suddenly had to come. I’m a dreamer. I like to, I like to do the big projects, music videos, big commercials. But I’ve learned to embrace like these little smaller projects that we get, and really put my heart and soul even into those and like, the quality comes up, everything comes up before I was like, I’m too good to do these. Yeah, that’s the worst attitude. And when your ego, especially as an upstart, yeah, if your egos in the way, you’re not gonna be able to do anything, right. So if anything, it’s been very humbling. And the growth personally, has been worth it alone. You know, if we went out of business model Lord willing, we don’t like the growth has been worth it and getting to grow friendships and, and relationships. And like, I know now that we’ve made enough network to where we’ll always be able to do things with people. So

Corey Allen  10:48

yeah, I think that like the networking component is super important. And we’ve talked about it on a couple of episodes in a couple of different ways. But I think the example we could share mutually is like, I met Cody Villalobos, through equipment rentals, we developed a relationship, I ended up being an AC, on a shoot where you are, like, everything. grip, gaff, like, ad second, like justice, any anything and everything. It was like a really, I will say, a really big budget. But like, for me at the time, like it was a pretty impressive budget for what the total shoot was. And there were just four of us. Five, if you count here make up for a pretty big deal. But through that relationship, then you and I continued to connect, and like I rented us some gear, we did some spec stuff. But then, because of the quality of work, I know you guys put out like I had the opportunity a couple times to send leads your way one of them worked out sounds like hopefully really well, long term for you. But again, all through networking and relationships, literally zero advertising or like going out and try to market yourself, which is important.

Bill Cornelius  12:07

I mean, it’s the old cliche that networking is it’s about the people, you know, and it really is, I mean, you you mentioned ego and like ego getting in the way and you come out, I was the same way. When I was younger, I just kind of came out and went, you know, I’m, I’m going to be the best I got big dreams, look out, you know, I can do everything. And just I got spent 10 years getting crushed. You know, and then you learn you learn really fast. You’re like, you know what, it’s about the people, you know, it’s about being patient. It’s about getting your ego out of the way and working with people and, you know, navigating it the best you can and yeah,

Andrew Swanson  12:48

yeah, it’s like that 10 years, you’re talking about, you’re talking about being crushed? Like it’s almost like, like a chisel. Yes. Like, it’s literally chiseling out the parts of you that you know, are holding you back from being the best that you could. And I think that only really comes out. I mean, some people are really lucky and can really nail it. First time out. We’ve seen people that we graduate with who are like murdering it right now they do a great job. And I’m really happy for them. But there are some of us that all you have to do is just be resilient. And get out there and do the work. And it will like you get rid of those that kind of dead wood per se that’s attached to you that kind of hold you in place. And I think so much of our world is that.

Booba Young  13:32

Oh, yeah, we’re not even, I have to give up Instagram and shot deck and all these different places for you know, that I use for inspiration. Yeah, I have to give them up from time to time. Because the other thing that plagues you is the comparison detail. You know, like, yeah, there’s a production company that I’m in love with and their work. They’re in North Carolina, and like, I’ll see their work and I’m like, Oh, we can do that. And then I’ll go, but we’re not doing that. You know, like, yeah, it’s like, like this backhanded slap of inspiration, if that makes any sense. You know, you’re like, Oh, I’m so inspired. But can we even do that? You know, and so, comparison. And like, that doesn’t, that hasn’t gone away. And you know, 10 years of, I mean, I’ve done projects where I’ve delivered to a client, and they’re like, yeah, this we weren’t feeling this. And like, you’re like, All right. All right. Sorry. Thank

Corey Allen  14:25

you.

Booba Young  14:26

Where do we go from here? You know, and so like, it’s always a learning experience. Yeah. And that’s one of the tough ones, dude. Like, we just sent off an edit a rough draft to the inner source that company and we, you know, they’re taking a few days to get back to us, but like, I’m so tight right now thinking that they’re just gonna email back like, we hate everything you did. Why did you touch a camera, you know, like, go work. But fast food.

Corey Allen  14:51

We all know that that’s not going to be the case because they loved the experience on the day, right? Yeah, they had a good time. It was such a good shoot day.

Bill Cornelius  15:01

I don’t I don’t think that feeling goes away either. You know, no, no matter how much success you have, I just think that’s just the the curse of the creative, you know, full time worker is just like, Is it good enough? Am I good enough? Yeah, there’s this

Corey Allen  15:18

perpetual Yeah.

Bill Cornelius  15:20

To your point like hoster syndrome, you have

Corey Allen  15:23

to completely not compare your work of today to the work of others, like you can use those as inspiration. But it’s, as soon as you start to say, Well, I could do that. But I’m not, then, like, you start falling back into that negativity. And then I think the imposter syndrome is similar, but different from that. But I think as you continue to do more and more work, and your production company puts more and more out, like, I’m sure at some point, you start to feel that way. Like, are we really this good? Or, like, are

Bill Cornelius  15:53

we are people just being nice? Well, that’s what I always.

Andrew Swanson  15:56

Yeah, well, it’s like, especially when people start spending real money doing what you’re doing. I’m serious. There’s,

Bill Cornelius  16:02

there’s like a guilt. Oh, yeah.

Booba Young  16:04

I’ve never thought about it that way. But you are 1%. Right. It is kind of a guilt. Like, yeah, these people have trusted us with this budget. Yeah. And I don’t know what I’m doing.

Corey Allen  16:15

Anyway, it doesn’t really potential clients that are listening. He knows what he’s doing. I definitely right. Yeah, yeah, we’ve got 10 years.

Andrew Swanson  16:21

But yeah, but it’s, it’s to your point as well, Bill about just the imposter. It’s the creative world, it’s like, because it’s really difficult to conceptualize something and basically make something out of nothing. I mean, that’s literally what you’re doing as a creative as you’re taking, like, the key, the potential of chaos and turning it into something that manifests itself into something tangible. And you hope that you’ve done justice enough to that with your, your talents, your skills, that somebody’s gonna appreciate it and wanna spend money on it. And so yeah, to a degree, you’re like, Oh, am I really good enough to do this? I feel like I think we’re all in that same boat. They’re a little bit of that as healthy, the self churn, you know,

Corey Allen  16:59

yeah, definitely keeps you, I think, partially motivated to continue to find avenues to excel, to continue to find ways to flex creatively. Maybe that’s like, new and different spec projects, or whatever that is to continue to build that muscle and evolve that that look,

Booba Young  17:19

right. And so our relationship is that I usually do most of the, from treatment to production, I’ll usually direct now Swanson has passion projects that he gets involved in and has a vision and does. But usually, I handle all things on the production side. And he does a lot with he’s a great ad, keeping me on time. And he also like interfaces with clients. And I mean, one of the best people persons I’ve ever met. I don’t know if that’s an actual word, but the way he interfaces with clients makes them want to use us again, you know, and so, our relationship is, is the creative and production. We kind of split that and then obviously, Julie does a lot of the editing and backend work.

Andrew Swanson  18:11

Customer she’s very good with customers as well, like is very intuitive and are always like, Where’s Julie? Why isn’t she here? Yeah, no, you’d be serious. One of our entertainers like I think about FCA Yeah, with Julie. He’s like, I don’t really miss him. Yeah, yeah, we are.

Booba Young  18:30

In like, in that, in that creative realm, they talk about you see people and they develop their style. And like the other day, I just think it was like, What is my style because you know, our what we do? Because we do commercials, we do music videos, we do a lot of industrial training, safety classroom. And like, it was it’s hard to develop a style when you have to cater to a lot of what your client needs, you know, people aren’t coming to me to make dark moody music videos. Alright, I’m like, that’s what I want to wish they were. Yeah, yeah. But like, I can’t have my 10 hour college ed program look like a Fincher film, you know?

Bill Cornelius  19:15

Or you could it would be really interesting. So like,

Booba Young  19:19

I’ve been trying like becoming and we’re talking about identity and like ego like being okay if you want to get into this being okay with like, letting your style just kind of float this like, hey, if it’s a bright poppy we do we do. We work with some good friends of mine. They own a Botox company. So everything’s bright, nice. facefilter You know, like, kind of Chloe. Yeah, total opposite of what my typical style would be. Yeah, but we have to deliver to them what they want. You know, and so like, if I had my style, it would be dark, moody. You know, lots of backlight lots. But you have to be okay with it. When you’re when you’re getting into this, doing whatever it takes to make clients happy. Yeah. And

Corey Allen  20:08

I think there’s, there’s two different approaches there too. So if you’re, if you just want to be like an independent dp, or a director, you could just focus solely on whatever that style is that you want to, yes, like hone in on Be strong. But like for you guys to run a production company where like you rely on others, to dictate the type of work that you do think you have to have that flexibility and be comfortable with that uncomfortableness of you know, every project is probably going to be a little different.

Andrew Swanson  20:43

Yeah. And that was something I wanted to mention about. I feel like us specifically, maybe, maybe there’s others who resonate with this in other markets. Bowling Green, Kentucky is not a big media markets, like a surprise, right. And so part of the nature of our industry in that area is you can’t just be a niche type of company. I can’t just do one of the training videos, okay. It’s like you almost half like where we’re located. Specifically, we’re almost like a catch all for video production, which is where this flexibility comes in. Because, you know, we have to pay salaries, we have overhead, like, we have to take on the jobs, obviously, that fit what we do. I mean, we’re not afraid to say no to some jobs if they’re not a good fit. But I could see, like, if you’re starting something in maybe a bigger city, you could maybe be more niche. I think that’s also to your point about like, if you’re wanting to be a dp with a certain look like, yeah, go after that. But I know for us, we have to kind of be like a catch all to an extent.

Corey Allen  21:41

Yeah, cuz like, there are definitely agencies and production companies, even here in town, that they specialize only in music videos, because there’s enough of a market for that. And not that all of their music videos look the same. But they all like carry a similar vibe. And like, like, you can tell, like, that’s that production company style. And it’s amazing. So

Andrew Swanson  22:02

yeah, I totally get that. And that’s where I think for us, I think we will eventually find a footing and specific industries. Like I’m really seeing music videos, or I think, taking off and also a certain approach to corporate marketing. The really liking a certain look we’re putting out so I’m starting to see our footholds going more niche. But I know that with what we have been doing, we’ve kind of had to accept different projects. But yeah, it’s no that but like, in a smaller market, like what we

Booba Young  22:42

like we have other production companies in our town, other guys that went to our college and started companies and like, the level that customers are willing to pay is much lower in Bowling Green, they don’t, you know, to them. They don’t understand the creative difference between $250 commercial and a $25,000. Commercial, you know, they might be Oh, yeah, that looks a little nicer. But they, you know, it’s hard to get people to understand. And so a lot of our battle has been educating clients to why why don’t I need to bring in an HDMI to like this living room for the st. Why, you know, why was our video X amount of dollars? Because it looks like this, you know, and so like educating clients and bringing the whole level up of people willing to pay for good content, you know,

Andrew Swanson  23:37

so yeah, I want to expand on this a little bit, if that’s okay. Kind of taking over your point? Yes,

Corey Allen  23:42

that’s okay.

Andrew Swanson  23:45

This is the battle I fought in our area for a decade is I wanted to do the higher production value type of work in the business, the business space, no one’s all evaluated. Why the? Why the hell would I spend 10 grand on a, on a project for my company that is I’m only gonna use once and has a shelf life like, Why? Why would I do that? Where’s the value proposition of that? Right? So what I have noticed, at least in our market now is as you as you, as you all well know, is everybody has their own television in their face content, as is even more so now people are needing more and more content. So what has happened because of that, is you’ve seen a lot more people who are now serving to this high volume, low cost content, right. But there’s a certain ceiling to how well that can be done. Because you’re trying to get that content out so fast that you kind of almost have to come up with a blueprint for it. So there’s not a lot of room for creative sort of ingenuity in those spaces. Right. And so that’s what I’ve started to see in our market is there’s a lot of content being pushed out. But it all looks the same. Yep. And it’s all a certain feel, but it’s at a certain price point. Yeah. So now and I think this is why foreigner in our area starting to really take hold is now You’ve got these businesses who have the bigger budgets who are like, I don’t want my stuff to look like everybody else’s, right? I want it to look better, I want it to have a certain feel, whether that’s an emotion, whether that’s a, whatever it is. And so a lot of our projects we’ve gotten lately, there are people who have worked with other companies before better, like, we want something a little different. And so some of our projects, I mean, we’ve taken some risk on how they’re, how they look how they’re structured, I know he’s, he’s really good at wording of scripts, and coming up with shot design, and how all that plays out. And so that’s where I think, as a business, you’re catering to your market to an extent, whatever that market is. And with our company, we’re now finding our place and people want higher quality content, they see the value proposition and now of Oh, I can distinguish my business from the others, because they all have video, too. I want it to look better. And that’s how we’re I think we’re starting to

Booba Young  26:00

we’re not poachers, we’re not trying to poach clients that have a great relationship with the companies that are exist right now. That’s not our that’s not our deal. You know, there’s enough work for everybody to exist. You know, and those guys, a lot of the guys in our region can do, they’re great at putting out the volume. I mean, these guys can move work, like at our level,

Andrew Swanson  26:21

and it doesn’t look bad. Like it looks good. Like it is totally, you know, accessible. Ours, we

Booba Young  26:27

bring in bigger crews, we bring in bigger lights, we bring in bigger cameras, you know, like ours, we’re putting the extra percentage in to get the extra percentage out. And that’s our niche. That’s our style. Now, you know, that it may not look the same, maybe a totally different project. But we’re learning that people are starting to value better production. Yeah,

Corey Allen  26:52

that’s super interesting. I think the other thing too, that’s I think a lot of creatives struggle with whether they’re independent producers that just work locally, with smaller businesses, or even upstarts that are trying to capture clients. There’s just the whole budget conversation. And I’m curious how you guys, like, how do you step into that conversation with a new client? How do you approach that initially? Do you start right off the bat with like, what’s your budget? Or do you?

Andrew Swanson  27:23

Um, that’s a very good question. So I’ll give my perspective. And then I’ll Booba if you want to expand or tell me I’m an idiot, or whatever. We have our standard, like, let’s, so let’s go this way with it. I have a budget, I always put forward of cost if we’re using all internal resources. And that is standard per client that we do in our area. Right? Okay, I don’t I don’t get out from that, because we have what’s built into that cost is our overhead. Like we have rent, we have services we pay for we have a server that we have to keep maintenance, we have equipment that depreciates. So it’s like all of those things are built into that cost. Now, with that being said, some projects need more than what we have. And so it’s a very case by case basis, the first thing I listened to is what is the goal of what they’re trying to do? What is your goal? Because usually, especially in the marketing, world of video production, there’s usually a whole strategy built, and then content is brought in as kind of the tail end of that. And then based on that, they kind of evaluate if their strategies worked, right. So always ask what is the purpose? And then have a conversation about what they want? Like, what problem are we solving for you. And so a lot of our clients lately, like inner source, that’s a good example is they’re growing significantly. And they need to hire people. That’s their thing. But they have a certain message that our company has that they’re trying to get across on video. And we’re like, we can totally do this. Here’s what this cost, we can do this internal, here’s what’s going to cost and they rolled with it. And so it wasn’t a problem. But that’s where I think the value proposition matters. And do I solve a problem for you? If you don’t have the value proposition? If I don’t solve a problem for you? There’s no reason we need to work together. Yep. So always starts there every single conversation regardless of who it is.

Booba Young  29:18

Yeah, I mean, in some of our clients, we do the soul crushing work of building this beautiful treatment and pitching it and then they’re like, okay, we love it. We love it was surprise, and you give them the price and then you just get ghosted dude. Just never hear from him again, you know? Yeah, that’s Yeah, that’s a hard thing. That’s hard. There’s just no way around it. One of my really good friends he’s he is he’s over our university’s FCA program. He said something to me that I say to Swanson, probably every other day. But I was telling him like we were having woes because we were like pitching stuff and like people were like, Oh, you guys are just out of our price range. And so like we were willing to like slash our prices to meet. And we did it a few times and me worked out, you know, you got, you got to do it. But he eventually said, He’s like, booboo, stop trying to convince people what your value is,

has like,

he’s, I just know your value, and go with it. Right. And like, ever since he said that, like, we’ve had to, when we believe what our value is, when we understand that, you know, we offer a service, and we want to, we will give you, all of us in that service. We don’t have to convince people. Like, we go into pitches now. And we like we show them our energy and our belief in their project, and we don’t get them home. But like, we’re getting more because we’re not trying to convince people what we’re worth, you know, I’m not trying to convince them that, Hey, bring in the extra lighting is worth it. Because they just know, hey, this guy’s got a great vision. His company has great vision, we’ve seen their password. So like, stop trying to convince people what your value is. That doesn’t mean we won’t. We will negotiate honestly.

Andrew Swanson  31:08

Yeah. And well, that and like, we’ll take risk. I mean, we took a company, I wanted to work with Spartan garage, I grew up around cars love cars. And we did that for way less, we should have I mean, significantly less than what probably cost to do that. But I was like, Hey, man, I got a vision. You’ve got a certain budget, like, let’s freakin make it happen, like, how are we gonna make this happen? And so you know, it’s not all it’s not a one way street, I think is the point I’m trying to get to. It’s not like, this is what it costs to, like, screw you, if you can’t do it. It’s a, you know, let’s find this middle ground. But I will say to boobers point, especially in our area, is we don’t get a lot of room to negotiate. We usually have to put our price first and we either hear from them again, or we don’t. And that’s that can be hard thing to deal with. Sometimes I’m not gonna lie,

Booba Young  31:54

I just wish one, someone would like email back and be like, hey, that’s a little higher than we thought. Instead, it’s just like you never hear from member here. And you see at the grocery store, and they like won’t make eye contact.

Bill Cornelius  32:05

That is so and I’ve said this before, that’s so common to in the freelance world because that’s, that’s my opening line with with people that come to me and want something is you know, do you have a budget? I won’t even ask what it is. Just Do you have one? Yeah. And I’ve been ghosted, more times than I can count. Yeah. Just just from that question. Yeah. And, you know, for me, it’s like, Okay, well, clearly, that wasn’t something I needed to be working on. Yeah. And then you go on to the next one.

Andrew Swanson  32:33

It’s, you’re so right, man. And, and this is it’s, people have always asked about money and budgets and these conversations, and there’s no one way to do it. There is no right way to do it. I don’t care what anybody tells you. Especially at least in our the world that we exist in. I mean, there, I’m sure there are some agencies who are like, you know, it’s gonna cost 100 grand, or you just got to go work with somebody, like, Your Honor.

Booba Young  32:55

But you would say yeah, for 98 grand.

Andrew Swanson  32:59

But those budget 9999 five, yeah. But now those? Yeah, those budget conversations that are never easy. They’re never fun. I don’t enjoy doing them. I don’t think anybody does. But yeah, it’s, um, but at some point, it’s a little bit of a fun game. little fun.

Booba Young  33:15

I don’t do it. I do not participate. I’m out. Yeah, like, it’s an obviously like, what we do. bigger companies don’t have, you know, I, they may have to do with this, I would love if you ever get somebody that’s a rep at a massive company, you know, I would love to hear their take on this. But like, they probably started where we aren’t. But like, if you’re in the freelance world, you’re obviously pitching yourself. But with us, like because we do have more overhead we do have like, we’re a company, we’re trying to do multiple things. Like we have to do multiple things we have to, we have to be okay with doing a hospitals commercial, and a training video for thermal gear, you know, like, now, if you’re listening to this, and you’re you just want to be a dp don’t feel like you have to do that, you know, like, get the work, get your work out there. But like we are a production company and want to do all kinds of work.

Corey Allen  34:15

Yes, it’s a very different approach than just like an independent like, yeah, I want to do this one job on set, like I only want to direct or I only want to dp or only want to AC whatever that is. It’s a very different approach for sure. Absolutely. Absolutely.

Bill Cornelius  34:30

And I just appreciate the the sort of flexibility of that of exploring all those different types of projects and types of roles on set because I do something similar with my full time job where I’m doing training videos, I’m doing marketing, I’m doing sales, collateral, commercials, you name it, and I have to pivot, you know, to these different ways of thinking and coming up with stuff. And I like that. It keeps me fresh. You know, it keeps, keeps the creativity flowing to an extent and it doesn’t get monotonous to where I just want to be like, Alright, another one of these, you know, again, and then you start phoning it in. And you know, so there’s something to be said about that type of work, or it’s all sorts of different things you’re doing. And I just, I love that. I would love to continue to work that way, honestly,

Corey Allen  35:25

that I would love to shift gears a little bit and maybe talk about some recent work you guys have done? And maybe more just from a learning experience, like is there a recent production or project that has really pushed you guys to your whether to your creative limits, or maybe your production limits, like just something that was like, Alright, this is like, next level for us? Either you.

Booba Young  35:52

Man, you know, Scott’s music video was one where I thought that pushed us. No, it didn’t. It didn’t push us in the sense of, like, I thought it was totally in our wheelhouse. You know, we use stuff that we knew, I thought it pushed us in that Scott came in with such a unique vision. But he asked me to direct it. So I had it pushed me in that it wasn’t, it wasn’t my desires, right? I had to fit his vision. It’s his song. It’s his treatment, he wrote the treatment like, that was challenging. Because naturally, I wanted to just like, oh, boobie young wouldn’t do it this way. But I was like, you know what Scott wants it that way. You know, and so it was a tightrope of balancing what I would do and adding my professional advice and what Scott wanted in his vision, and that was kind of challenging.

Corey Allen  36:53

Yeah, and I talked about this music video in a prior episode, because, first of all, I’m grateful that foreigner brought me on to dp.

Booba Young  37:03

I mean, you were kind of a shoo in. We were happy to do it, as always. Thank you.

Corey Allen  37:09

Yeah. Because yes, I remember, we had two pre production meetings with Scott and with Cody. And it’s very different than a traditional like music video gig where typically, they provide you the song, and then as a director, or a production company or an agency, you then create the treatment and say, here’s our vision for yourself.

Booba Young  37:29

Yeah. And usually they pick from like, 50 treatments, right, like, agencies send it out to all their directors. And

yeah, you know, that didn’t happen in this instance. And I talked about this Scott, when he writes a song he’s already working on, like, his vision for the music video, because he’s very holistic artist where he feels he feels very strongly that the music video is just an extension of his own creative vision of the song. So I kept wanting to have I don’t want to say creative control, because he definitely gave us a lot of flexibility from pre production all the way through to the day of, but it was still very much rooted in, like his idea. And then we just brought that to life. Yeah, I mean, both me and you. So like, I cut together the rough cut. And then Cody and Scott spent like five days cutting together like this second cut. Yeah. On what is now the release, cut. Yeah. And honestly, like, what was released is very good, and feels very good. Feels very like Scott. But it was nowhere, even near what I originally cut, which is totally fine. And like, that’s the challenge is like trying to, it was my first time I’ve ever worked with Scott, you’d worked with him a few times before. And like, it was the challenge of trying to like get into his brain and see, okay, what is he like? And now that I’ve seen, you know, if we’re lucky enough, if Cody calls us to do the next one, you know, now that I’ve seen what he’s into, like, I’ll be able to think like him even more. Right? And so again, it’s back to building relationships. And being willing to, I just listened to a book on leadership by Jocko willing is the navy seal. And he talks about like, in leadership, you have to be willing to lead down and up. So like you have to be willing for your people around you to put ideas in and you go, yes, I like that. You know, don’t be an egotistical person be like no, nobody’s idea is like you have to allow people to feed into you. But at the ultimate, you have to know what the vision is. And you can’t let all those outside opinions change the vision. So like Scott had his vision, and we were trying to feed into it and I was trying to think for him and build that. So I think it’s so important to allow your people on set to have ideas. You know, there’s some sets that you go And like, they don’t want your idea you’re a gaffer, they don’t want your idea. But we typically work with people that are very vocal. I mean, we want vocal people we want, we want DPS. We want gaffers, we want grips who say, Hey, you know, if we did it this way, we could capture this in a in a more natural. That’s the kind of stuff I want. I want people to build in, and to give in, because like, I don’t have it figured out. Really? You know, like, I don’t have it figured out, none of us have it figured out. So like, I love when people bring energy into projects. And I thought the crew we had on. Scott’s thing was, was amazing. Oh, yeah,

Andrew Swanson  40:42

do your last point about bringing in other people’s ideas on I think a specific example, within that video production of Scott’s music video, is that close up shot of the lighting on his face where you had the purple and the black, so we could put half his face was purple and half his face fell off into into shadows. And you’re like, bro, we need some reason blue on that other side. And there was a real conversation around the aesthetic of how that would look. And I think that conversation of itself is that creative process kind of coming to life in that project. And that was very much of you all working as a team to make that happen. That’s just an observation.

Booba Young  41:22

Yeah, like you got to pick which, as a director, or as the lead, whatever you are in project, you have to pick the battles that you want to win. So like in that one, it’s the close up, it’s the money shot. It’s the one that I knew the labels going to be thinking about. And it was it was actually my style. His face was super dark on one side couldn’t see one. And I loved it. But I knew what they were going to ask for. And I said, Hey, we gotta get we gotta get some feel on that right side. everybody’s like, no, it looks it looks great. We need you know, let’s leave it. I was like, No, you know, like, that was the one heel that I chose to down because I knew that it was important. Yeah, so don’t win every battle. Don’t be that guy. Pick and choose which battles you want to learn. You want to win? Yeah.

Corey Allen  42:13

So that that’s a recent project, at least for you, personally feel like pushed you a little bit as a director because it’s very much showing up differently as a director in that regard. Swanson. anything different.

Andrew Swanson  42:26

You want a personal project? Like one I worked on myself or a foreigner project either way. Tell us what challenge Do you sponsor? Well, so as a company, I feel like the fire removing company was was a challenge as a company. Because we had a set budget, we had a big vision. We every single word of that script, every shot, everything was by design. There was nothing that was unintentional in that spot. And I feel like that pushed us to get the vision we wanted with the resources that we had available. Because that crew was a skeleton crew. That was me Booba Julie Barrett, Josh. That was it.

Corey Allen  43:15

And just for context, five people to some people that’s a lot yeah,

Andrew Swanson  43:21

no, I agree for what that the nature of that project that was pretty like I’ll give you I’ll give you why and Buddha can maybe I mean, you had you guys had like full blown like fire trucks on set full Yeah. Yeah. Well so what made that challenge was we were going for a look indoors that was really flat, bright, really freakin hard to do. Yeah, like you have to bring in a big ass light to do that and we didn’t we didn’t bring it but we brought in an HDMI one big enough we didn’t get a big enough HDMI and but we had a we have a limited budget. So it’s like you know, we want to get the vision of this project but we only have the resources at our disposal. And so I know we we liked the shot we ended up with on the interior but I think we wish we had a bigger light and so the client loved it like they loved it. Their whole company loved it. And so like it turned out great like that was he was they were a great client like they were with us on the vision from the beginning he gave his ideas on what he wanted. So from top to bottom, that project was a challenge because I think it pushed us as a company to show what we can do in the region that we’re in and so that I think that’s a pretty good example

Booba Young  44:34

and you think you think five peoples a big crew but then you take into account that directed dp operated and and we had a run into and operated that the entire time without already ring.

Andrew Swanson  44:53

This mF are out in front of him like this and I think 30 pounds

Corey Allen  44:57

arm day all day.

Booba Young  44:58

I will say sorry. I will say Though it was supposed to be a Komodo on a Ronin s yeah and something happened I don’t know what happened but my God called me Let’s

Corey Allen  45:11

jump on this grenade. Yes, i. Now I didn’t overcommit like you’re just like my Komodo was already rented out at the time.

Bill Cornelius  45:23

Your high demand that’s the problem.

Corey Allen  45:25

I’m not mad that Komodo is high.

Bill Cornelius  45:27

That’s true the equipment is.

Corey Allen  45:29

So you reached out and I say like listen, the Komodo is already committed to someone else. But how the Gemini like same price like I cut you the deal. Like a great deal.

Bill Cornelius  45:42

It was amazing. It was the same weight though. No, you’re right.

Andrew Swanson  45:46

It is totally different which is why you need people by the way. So moving heavy shit. That’s literally the reason

Booba Young  45:52

Yes. Like I did all that Swanson ad produced, set deck. In like, wrangled all our our real life extras because we didn’t use actors we use real life fireman real life family for the thing. He ran out of that Julie. Second a saber. Yeah, and you AC you pull focus. Yep. Julie, second AC did all paperwork, made sure we were COVID compliant did all that stuff like she was doing all kinds of stuff. And then Barrett was our gaffer. And we that day, that morning, I had a kid that does a lot of video work at the university and like I love his stuff. He does a good job. I said, Hey, do you want to come out and be on a real set for a day? He came out and piayed and ended up killed it dude was awesome. Ended up swinging. Did everything. Yeah, we had an HDMI we had a one ton or we didn’t have a one to one. We had basically the stuff of a one time though. We had a what was the? We had a 12 bar. Yeah. 12. Yeah. But like moving a 12 bar around is not and it was windy.

Corey Allen  46:58

And it was windy. No. Like, you need to be staking that off. And

Andrew Swanson  47:03

yeah, well, that’s what that the end of that. I mean, it was me Barrett and Josh standing on that 12 by cubic foot long way.

Corey Allen  47:09

But this is where you paid sandbags.

Booba Young  47:11

Yes. Sandra? No, we had we had probably 200 pounds of sandbags on it. Like it was just we had to get shot.

Andrew Swanson  47:18

Yeah, we had to get a shot. But this is this is to the greater point. I think this this kind of ebb and flow between having a vision for something and then having the resources to make it happen. Right. And that’s why I think it was a challenge is we had the best vision where like, we know this will be freakin killer if we can if we can pull this off. And I think we did it. I mean, obviously we I think we would make changes but you know, with what we had at our disposal, I think I think we did a pretty good job.

Bill Cornelius  47:44

Agree. Nice. Let’s go. So is that a good example? Hope? That was great. Okay, good. That was good. re answering your questions.

Corey Allen  47:52

I mean, I feel like I’m not gonna have to do a lot of editing. You’re good.

Bill Cornelius  47:57

You’re such a tough read sometimes. Cory you’re like you are a tough like I have rest acceptable I guess. Like

Booba Young  48:06

I feel like both of us have resting dick face rest. People always like Boomer Why are you angry? I’m I’m not angry.

Corey Allen  48:14

I’m never I’m never angry. But you’re right. Like I just. I’m here.

Bill Cornelius  48:19

You’re just present. Awesome.

Corey Allen  48:23

Resting dick face. Yeah. You know, it’s like RBF but the male version? Yeah. I’ve never heard it either. So this isn’t new for me. So self conscious of it now. Every time every time.

Booba Young  48:34

It looks my way. Hey, oh, no, it’s just like, people come up and like I can. My dad does it too. And like, my dad was a general contractor. So he would like stand on job sites and look at the house and like, be planning out in his head. what he’s doing. And people come up with what’s wrong. I’m just thinking, I’m just thinking, like, nothing’s wrong. Let me just be in the moment here. Yeah, just like on set. Sometimes people are like, Are you having a good time? Like, what’s going on? Is everything going? Okay? I’m like, yeah, I’m just as great. I’m just thinking through our next three days like you know,

Bill Cornelius  49:05

it’s the angry concentrated face. Yeah. I do the same thing when I’m editing like people come see me editing and be like, What are you so pissed off about? pissed off about anything. I’m just I’m just concentrated on the

Andrew Swanson  49:19

we should start a shirt brand is ACF. angry, concentrated face totally new brand.

Booba Young  49:26

please concentrate that photo of my face and Swanson made on that fake t shirt and I’m still waiting for that shirt. Oh, bro. I’ll pay for it. Okay, we actually

Andrew Swanson  49:35

we found a place in town to print single shirts. So for you I got a free

Corey Allen  49:41

shirt. I’ve been working on some merch you guys need more for Reddit merge dude was so freaking busy man. That’s a good problem. We

Booba Young  49:48

thought about it. We thought about the other day like I edited in three days I edited five projects, like five full length projects, whether commercials or hype videos for a company or Different things. And I got to the end of it. I was like, I need to make an Instagram pass. We hadn’t made an Instagram post in like two months. And so, yeah. It’s funny how the stuff that is important to you takes precedence almost immediately.

Corey Allen  50:18

And that’s a good problem to have. Yeah,

Andrew Swanson  50:20

yeah, we’re missing a huge team member. I mean, that so much of that is I think it’s her not being there. But you know, she’ll be back. She’ll be back. Yeah, yeah. She just didn’t want some stuff. Private stuff and can’t wait to ever back. Come on back, Julie. Yeah. Whenever you listen to this, you may be back in the office. Maybe they need we do need a fallen apart. We are. I think we’re drinking. I’ve already had seconds about half

Corey Allen  50:49

their day drinking without you, Julie. Yeah. Which I Corey, what’s your next one? If you guys could give any one piece of advice to like, a couple of up and coming like, you know, a pair that wants to start their own production company and do similar work to you guys? Like, what one piece of advice would you give them?

Booba Young  51:12

I know what my name is, the ego is man, I like it a restaurant when like, I know what I want. Which mine is just fun work to do. Do work, work harder. You know. Being a dreamer, I sometimes will conceptualize my success before I make it happen. And that, like puts a big gap in between the two. So like, for me, doing specs, which pay no money, it’s just us kind of having fun. or going out and cold calling people and finding projects to do I know some people like will literally I remember talking to one of our buddies that graduated with us. And he’s like huge and music videos and like the hardcore scene. I read an interview that he did with a magazine and he said like his first year, he made like, probably 200 cold emails to bands and managers and people like I’ll do your video, I’ll do your video. You know, like, you got to put in the work. Yeah. And that’s my advice is like you got to put in the work. Nobody wants, like your first project is not going to be the Mona Lisa. Your first 100 projects are probably going to be really bad. Like and like that’s just and that’s okay. That’s the beauty is okay. That’s the beauty of it. You know, be proud of the stuff you’re putting out. Always be getting better, but always be working. That’s why like, it’s I typically say yes to almost any anything. Amen. You want to come beyond that? Yeah. Like, I want the work. I want to get out there because every single thing that you do is a chance to get better is a chance to improve. You know, Malcolm Gladwell has the 10,000 hour rule. Like I’m nowhere close to 10,000 hours and I’ve been doing this 10 years, you know, so like, put in the work and keep doing it. That’s my advice.

Corey Allen  53:13

Swanson’s doing that 10,000 hour math was like it, we’re pretty close.

Andrew Swanson  53:18

Now, I know what you mean, though, I get what you’re saying. What’s your be resilient? That’s what I tell people. I mean, literally, and I know this sounds so cliche, failures, when you stop when you stop trying is when you failed. Because every single project, every single experience is a chance to learn and to get better. And maybe sometimes knock it out of the park and you don’t learn a whole lot, you know, but just be resilient. Because it’s not always going to be easy. When when it is you’re like man, that was awesome. And you can like really savor when something goes well, or you do it by design. But it has to be resilient. That’s that’s really what I tell people. Yeah.

Corey Allen  54:02

That’s great. That’s great. Are there any exciting projects you guys are currently working on that are coming up we need to look out for or anything in the pipeline that maybe you’re just started development on?

Booba Young  54:16

A couple? Yeah, yeah. Well, one is we just got we’ve made a huge partnership with another local company in our town. They’re amazing people. They’re a marketing company, and they get it. And they’ve they’ve started pitching us as an extension of themselves, for projects for their clients to up their clients. Marketing and there’s a company there in our town, and they came to us and start talking to us and like this vision just came to me of all these different video ideas and like, I pitched it to him. I wrote out treatment and the price was like four times What we’re used to, but like it would cover all these videos and stuff to get the vision across like, yeah, it’s all intentional. Yeah, yeah. And like, and like that’s using our standard pricing like, this is not like, Oh, we can make money like it was using our standard pricing, bringing in who I thought I needed to make it happen. And we pitched it to them. And they pitched it to their client. And they’re like, we love it. Let’s go greenlight, though. Yeah, you know, so like, that one’s coming up. We’re about to start pre Pro, and they’re turning that treatment into an actual, viable project that can happen. And that one’s cool. Because like, growing up in church and growing up in, like, the environment that I grew up in, I love telling stories, we do a lot of talking head interviews, but we try to do them with with spice and like, B roll that makes sense. And you know, things like that. And like we love doing, and that’s a lot of what this project is. But the cool thing is, is that this guy that were one of the guys we’re interviewing, he’s in his late 90s 80s. Nine, that’s about Yeah. But he started this company six years ago, and we’re gonna talk he and his daughter is going to talk to him about the company and like that his daughter runs the company now. Oh, wow. Such a cool vision, you know, and like, the vision I had for it was there’s like, future, present and past and like, showing those three aspects of this company that’s been around for 75 years. That’s what they’re celebrating, you know, can

Corey Allen  56:32

you tell us the company?

Andrew Swanson  56:34

I don’t think there’s any kind of NDA problems. No, yeah, they’re a lumber company, believe it or not called Hill motley. So they build all different buildings in our, in our area,

Booba Young  56:44

providing a lot of stuff, but they have been around for 75 years last year. And so this is like in celebration of their history of growth. They’ve been through all kinds of crazy fires, the whole place burned down and like 60s, like all kinds of stuff.

Andrew Swanson  57:01

So there’s like authentic storytelling there. And that’s what we’re trying to get out. And the way that Booba came up with that, yeah, it’s gonna be a pretty, pretty big crew. I mean, what do we say? That’s a big, it’s probably like 10 people and a 15. Probably. People two days, roughly. It’ll be fun. Awesome.

Bill Cornelius  57:17

That’s cool.

Booba Young  57:18

And so that that’s a big one. Another one is I love, love, love, love specs. It’s one of my favorite things to do is you just get to like, mess around. And so like Corey called me, texted me last week, and this is how like, one of the projects we did he texted me on a Thursday one time and we shot a spec on Sunday. Yeah,

Corey Allen  57:40

this is like this was warranted like that. I had just gotten the Komodo red Komodo showed up. Like I said, I don’t have anything planned or booked. Oh, is this the athletic one? Yes. Is Nike spec and I’m like, hey, like, I want to I need to shoot something. I just got the camera like it is the hottest thing right now. Let’s do something. Yeah. And like 48 hours later, three people we wrote we wrote a national ad.

Booba Young  58:09

Yeah, I called him up. I called my buddy Barrett. And he secured talent and location and gaff it for me. And Corey came in and shot it and it was great. turned out great.

Corey Allen  58:19

I love it. Yeah.

Andrew Swanson  58:22

Part of the part of the reason we got Spartan garages, because I saw that they’re like, oh, y’all know what you’re doing?

Booba Young  58:26

Yeah, this was crazy. It’s like we specs go so far, man. Like we really specs and like, people. That’s the stuff. That’s when you get to like, buy into your vision. Yeah. Like, that’s the stuff that people see. And they go, Hey, I want my ad to look like that. And you’re like, yes, yes. So like, that’s another piece of advice. Like if you don’t have examples of your style and vision on your website, and on your thing, like, go make it right now.

Corey Allen  58:54

Yeah, just pick a brand. Like if it’s Nike, if it’s north face, like whatever. Just assume you have that deal. assume you have that contract, and just go shoot an ad.

Booba Young  59:05

Yep. Yep. And so we’re Corey Corey texted me on a Thursday again, and was like, hey, I’ve got next week off. Let’s shoot another spec. And I was like, Great. Let’s Yes, please. And then I did some some thinking, texting back and go, I want to shoot too.

Corey Allen  59:28

And being the same person I am, as I said, Okay,

Booba Young  59:32

well, yeah, and so I pitched him my two specs, and he’s, he’s on board and both of these specs are going to challenge us in different ways. So one, I watched a video recently about the importance of backlight. And so and how that helps separate characters and build like if you look in cinema, lots of backlight, lots of separation. And so one of our specs is going to be shot. With most only backlighting Yeah, like 90% backlight suite, first I’ve heard of this trend. And then the other one that I wanted to challenge so one of your questions that you sent us talking about cinematographers, I love chivo big TiVo fan, and like, The Revenant is all natural light. Obviously, they brought in nag and you know, bounce were trying to do. So the second ad is going to be like a nature ad. And we wanted a strong female lead, we wanted somebody that could really portray the modern, you know, human athlete, you know, everyday athlete and so it’s going to be all natural. I, and shot probably Shani, we talked about doing that. That’d be a good spot for it. Yeah, yeah. And do and

Andrew Swanson  1:00:44

you’re gonna deal with anyways, go ahead. Sorry. We’ll figure it out. Now producer side, he’s, he’s already better all the things. Yeah,

Booba Young  1:00:52

using all natural light to build in like one of the craziest problems I have, I love. I love the ratio, I love the two to one on the face, you know, and like, all natural light can be hard to get that. So you have to bring in, you have to bring in stuff. So that’s the challenge that I want to kind of tackle. I like doing specs that challenged me. So like the Nike ad that we did. We were challenged yourself. Because we were using a new camera. We’re doing a short amount of time. And the style that we did was like so fast, impactful that we had to shoot a ton of footage.

Corey Allen  1:01:27

Yeah, it was like all handheld, it was all like just super quick, very visceral. But like that was the vibe of like even the the audio track that you sent me. Like, it felt like the camera had to function that way to align with, like, even the emotion that that had. But yeah, we shot a lot.

Booba Young  1:01:49

That’s probably a big lesson that I’ve learned as I’ve grown as a creator is using motivation. So I used to do things just to do things. Like we don’t need a Dana Dolly on this, but we’re gonna do it because I want this movement. But now like, when things are motivated, they transfer better to to the screen. And so like now I’m trying to use motivation to power all of my creative process. And before I was just like, we’ve got a Ronin, let’s use it. This is an ad for a funeral home. You know, like we don’t we don’t need the room. I know.

Corey Allen  1:02:29

You guys really shoot an ad for a funeral home currently.

Andrew Swanson  1:02:33

Currently rarely running a script. Yeah. So can I can I answer this question as well? Absolutely. So I have a different projects. Film Festival in Bowling Green. Oh, yeah, I love this one. So a colleague of mine who went to Wk au, who’s now in New York, who is a good friend of mine. acting, directing writing, we produced a short film together, and it went on the film festival circuit won several awards at different film festivals. He went from the majority of them. And he’s like, bro, let’s freakin do a film festival in Bowling Green. And so that’s something that working with, we meet with the CEO of the Chamber of Commerce in Bowling Green next week, to try to get that going. And so for me, this is very much a vision of our company, like yeah, doing the work that we do is awesome. But it’s, I don’t want to say give back to the community because that’s so as Booba likes the word I use nebulous on what that means. I don’t even know what that means. But, uh, you know, like, malleable shifting. But like I want, if anything that we do as a company is, and once they leave a mark, but we’ve done something that matters more than just the work that we produce, so the people can learn and can get into the market that we love so freakin much. I love it so much. And that’s what I really want this film festival to be is. Yes, it’s the whole festival side of it of showing films, but it’s the learning for the community. And I’m really excited about that. Because all of the parts that are hard about a film festival, Bowling Green has, it has a university that has a film program. It’s the only one in the state. It has a downtown, that everything is close, and there’s a theater and a performing arts center right across the street. It’s in the middle of downtown, like I said, it’s completely new to the city. But there is a large arts push in the city for performing arts. And so all of the pieces are there. I think we have tons of hotels Do we have hotels, right? Travel town, right? And so all of the pieces are there. It’s just making it a reality. And I think the experience now that his name is Jay, in New York, him and I have had, especially him, I don’t want to give him more credit, that we think we can actually make that a reality. And I think if that comes to fruition, like that, that’ll be something really cool for our city and for just the region at large and, and film in Kentucky. And that’s what I think is going to be a hope that happens. That’s awesome. Yeah, that makes it about that, can

Corey Allen  1:05:23

I get a discount code to submit? Or? Oh, yes, yeah, they don’t charge you to submit a film.

Booba Young  1:05:32

We, uh, I mean, that brings me to another point too, is that I mean, you guys are sending me and Swanson are polar opposites, in some ways,

Corey Allen  1:05:42

in many ways, many,

Booba Young  1:05:44

but we work so well together, and we respect each other’s talents and abilities. Yeah. And like, you hear our visions, my visions, I was telling him on the way down here, I want to write or find and direct a short film in the next year. Because I’m passionate about that. And in the next five years, I want to do a feature, like, that’s my dream, and his dream is a film festival. So like, in both ways, we contribute to the art. But we have such different visions, and like, one of the things our company has, has, and me and him personally, have been about is giving back, either to the art, or to the community, or to kids who want to learn or people that want to learn, I don’t care if you’re 40, and you want to get into video working now, you know, like, do it. Let’s do it, you know, and so the film festival does that, you know, there’s been projects where we donate a ton of our time. Yeah, I mean, we’ve just because we believe in, you know, the organization that’s doing it. And so, like, give back if you can, you know,

Andrew Swanson  1:06:47

we are we are very, we’re in a very privileged position that we can a generate revenue, but at the same time, be able to give our time and not feel like it’s really hurting us. And feel like we can really do the things we want to do outside of just making money as a business and, and I think that long term is kind of what we’re hoping we can continue to do. Yeah,

Bill Cornelius  1:07:11

that’s really awesome.

Corey Allen  1:07:12

I mean, you guys are doing great work now. So I appreciate it.

Andrew Swanson  1:07:15

Thank you. We try we put our heart and soul into everything out. I wish people could see like, you know, it’s you wish you could be a fly on the wall a lot of these things, but man boob and I’ve been in fights about a lot of stuff. And we sure it’s healthy. What’s it called? not effective conflict, but there’s a good conflict.

Booba Young  1:07:36

Anybody that’s listening this you will learn that Swanson is a very well read. Yeah, I don’t know where I was going with all this nonsense, but yeah, but like, if you’re gonna partner up with somebody, and this is kind of the point is getting to, you will like we’ve had some knockdown drag outs. Yeah, not physical. I mean, I get my ass beat. Let’s just be honest. But

Andrew Swanson  1:08:00

yeah, I mean, yeah, we have we’ve we’ve gone through the wringer.

Booba Young  1:08:04

And so my wife Ashton has, she says that Swanson is my work wife. So because like, I am, I am. I’m a stray dog. I will just roam around. If you’re not see before this podcast started. I’ll just roam around and like appreciate everything everywhere. And like he keeps me on track. Like, I’m a gearhead a 100% of your head and like, I want to buy the newest thing.

Corey Allen  1:08:33

You have gas.

Booba Young  1:08:34

I have gas. That’s gear acquisition syndrome. I have that pretty bad. Well, you heard

Bill Cornelius  1:08:41

that before. No, I guess I don’t have

Booba Young  1:08:44

Julie Julie our little like for context. Anyway, listeners. I’m six foot one 250 pounds and like, played college football. And Julie is like four foot 100 100 pounds with like, 17 coats on and like, she walks up to me one day and I’m talking about getting this and this. I think I wanted like an eight by eight with like, diffusion and stuff like a great verge useful and Absolutely. And I was like, Oh, we can get that and use it here and she goes blue. You have gas. I’m like, What on earth? It’s just like gear acquisition syndrome. I’m like, I Yes, I do.

Corey Allen  1:09:23

I’ve never heard that. But yes. All the new things. It’s a

Andrew Swanson  1:09:27

real thing, by the way. Be prepared. Oh, I know. For anybody who’s listening.

Booba Young  1:09:32

Corey. I live vicariously through Corey. Corey. He’s got lots of gas. He does.

And he likes what he likes. He does it in such a smart way. I mean, he’s using sugar and all this stuff.

Andrew Swanson  1:09:45

To like thing if you’re making if you’re making money off of it, like it’s not that bad. It’s giving back.

Booba Young  1:09:50

Yeah, sort of. It’s like in 10 years, like you know, we’ll be doing national ads and Corey Studio, you know, yeah.

Corey Allen  1:09:57

Maybe not. I mean, we might be in your studio. But you’ll have like all of my gear in your studio. That’s the

Booba Young  1:10:04

thing like Swanson explained to me one time he’s like, why would buy it when we can just rent it from Corey?

Bill Cornelius  1:10:11

You said that to me What? You were like, I was like, I’m thinking to get into red and you were like, don’t get a red. I’m like your friend who owns a boat. Just don’t. Don’t like that’s fine.

Booba Young  1:10:24

Yeah, you have a swimming pool while your bike comes into your house. Yeah.

Corey Allen  1:10:29

I don’t have a swimming pool. Don’t come to my house. He does have a red. Yes. two reds. What else you got for a score? The only thing else I have for you is our lightning round. Oh. Thank you.

Andrew Swanson  1:10:49

That’s not a that’s not a road caster pro sound that’s a legitimate from outside. Yes,

Corey Allen  1:10:54

we’re gonna we’re gonna have like an intro. At some point. We get produced. But until then it’s ramping up ramping.

Bill Cornelius  1:11:02

Until then it’s me making different noises each episode lightning round.

Corey Allen  1:11:08

Alright, so we’ll do these. We’ll do them back and forth. Like, we’ll we’ll figure this out. However it goes. Boom. Are you ready? born ready. I’m a stray dog. Looking at the guitar back there this like these lightning round questions. Perfect. All right. Lighten me up. all time favorite movie. Dang, Forrest Gump That’s a hard one gallon. Forrest Gump. Yes, bro. Man for Monty Python, sir, for the Holy Grail. Oh.

Booba Young  1:11:42

You don’t want those choices? I have countless three. Sure. That was one. I could only do one. That’s not fair. That’s good. You can only you can do three. You guys can right. Can we come back to the end of the episode Corey. And I’ll say I’ll say my favorite movie because it’s so hard. Just give them to me. Come on. If we’re going to animate it up. Okay. Love that real fair. Yeah. Great story. Yeah. I’m a big fan of The Dark Knight.

Corey Allen  1:12:15

That the trilogy or just just the dark. Just a

Booba Young  1:12:19

great choice. Batman Begins is okay. Dark Knight Rises. Okay. The Dark Knight. The storytelling in that? impeccable. Agreed the best superhero movie before? Oh, yeah. Just like the stakes of what’s at stake there. I don’t know man. I love movies. So like it’s so hard to pick. So we’ll just leave it there play

Andrew Swanson  1:12:39

at nine from outer space. I believe you told me on the down on the way down here. Su lander to

Bill Cornelius  1:12:46

not the first one. Just the second one. pacifically The second

Booba Young  1:12:49

one that was made for money. Like that’s all it was me

Corey Allen  1:12:51

Land Before Time six. There’s not even a story. You know? You just you’re just a consumer of media at this point. You know, anything Michael Bay puts out? I’ll eat up. Now we’ve gone too far. Yes. All right. The last movie that you watched prisoners, marijuana because of my child wanna prisoners. So

Booba Young  1:13:12

Dylan didn’t even live. It’s got Hugh Jackman, Jake Gyllenhaal

Bill Cornelius  1:13:18

Zed. Is that older or is that? 2013? Yeah. Okay. That was pre arrival,

Booba Young  1:13:25

pre arrived barrio and pre sakarya. So he did. It’s where their daughters get abducted. And they think that Paul Daniels character did it and they basically abduct him. And like it’s super cool. It’s super, super good story.

Andrew Swanson  1:13:43

I’ll probably go home and watch marijuana. solid, solid soundtrack. But seriously, yeah, it’s a legitimate soundtrack.

Corey Allen  1:13:51

Alright, favorite director, Jeff Nichols. Christopher Nolan. Did we just become best friends force?

Andrew Swanson  1:13:59

I actually had to think about that though. I was like, our whole joke was

Booba Young  1:14:03

on the way down now what he didn’t even he didn’t even know who his favorite director was on the way down. Oh, bro. No, I knew that one. Let’s let’s do cinematographer when we get there. Like My name is Jeff Nichols and dinning. Villanova. They’re two amazing directors. Yeah. Jeff Nichols is like he makes the kind of films I want to make. Totally story driven. Yeah, no Flim Flam except Midnight Special was kind of different. But anyways, I’m with young Christopher Nolan those content. I love Christopher Nolan. He,

Bill Cornelius  1:14:33

he’s he’s one of my favorite modern directors.

Corey Allen  1:14:36

I just think that the way that he can put a story together and then have that translate to screen, say what you want about Tennant like wild Don’t ask me. Yeah,

Booba Young  1:14:47

I’ve seen it yet. Honestly, it is. It’s wild. Are there people in that movie? There are wasn’t I wasn’t sure.

Corey Allen  1:14:59

All right. Most underrated or slept on cinematographer. Yeah,

Andrew Swanson  1:15:03

I this is where I went. Honestly, my passion in filmmaking is the production side of it. So like, I don’t have one.

Corey Allen  1:15:10

See, see we were having this conversation off. Almost off camera off podcast like when people talk about like their favorite filmmakers, they always gravitate. I feel like towards the director, like you could ask the question. Who directed Jurassic Park? Spielberg Spielberg? Who was the cinematographer on that movie? Yeah,

Bill Cornelius  1:15:35

exactly. Oh,

Corey Allen  1:15:37

I mean, that’s cinema. cinematic history. Yeah, yeah. Got a very good point.

Booba Young  1:15:42

I mean, who was who was props and said on that?

Corey Allen  1:15:45

Right You can make the argument of all of that. So I know what you’re saying. I don’t get I get what you’re saying. I

Booba Young  1:15:52

don’t know that I have a I don’t know a ton of names but I feel like the the guy that shot the Nick Cage movie Mandy oh that that’s an aesthetic in itself our whoever shoots all of Nicholas whining reference movies.

Bill Cornelius  1:16:11

Oh, who is that? See, we this is the point of

Booba Young  1:16:18

good now. Only God forgives neon demon and like drive is an aesthetic in itself. I remember I had a buddy and mean him watched drove like six times in a row because we just loved the aesthetic of that film.

Andrew Swanson  1:16:31

This is this is great. Now this actually is Loki great. Like getting some photographers name out there because they never be in this conversation because

Bill Cornelius  1:16:38

because the one everyone knows is Roger Deakins. Like everybody talks about I love right now. Like I love Deacon. He’s a master.

Booba Young  1:16:44

I listen to his podcast. Yeah. Right. And he introduces you to other cinematographers. I love Deakins. I love chivo.

Yep. Add a marker, Paul. All those guys are really, really good.

Corey Allen  1:16:59

cinematographer for Mandy was Benjamin Loeb. There you go.

Andrew Swanson  1:17:03

Let’s get that name out there. Yeah. Oh, here I’ll give a plug to a Kentucky cinematographer. Nate Spicer is a good one that we grew up with. He shoots feature films that are made in Kentucky and Cincy and he’s done some stuff in Chicago I believe. Cody down comes another Cody Duncombe also went to Wk u

Booba Young  1:17:21

there. He’s down here in Nashville shoots music videos. He just shot that Lee Brice Carly Pierce piece. Oh, really? Yeah. Really, really cool guy.

Andrew Swanson  1:17:29

Those are some people that people may not know that. I know the we know personally that we’ve brought on. I don’t we’ve worked with Cody. But Nate. We’ve worked with him. So awesome.

Booba Young  1:17:38

Yeah, I think that’s such a directing, obviously, and getting performance and putting together vision. But being a good cinematographer, and being able to take a director’s vision and make it visually appealing. Because I know some directors because listening to Deakins podcast he talks about some directors have no concept of cinematography. None. Yeah. And like like

Bill Cornelius  1:18:03

I’ve worked with.

Booba Young  1:18:05

Yeah. And then and then you have directors like Kurosawa who Kurosawa took blocking and camera movement so serious that it became a part of his story. Like there’s there’s a YouTube series called every frame of painting. Yep. And he talks about Kurosawa and how like, the frame moves from two to three shots and like how it dictates into the story, like you have directors like that, or Kubrick, who was a huge proponent of his cinematography. Yeah. And then you have then I found out from roger that Roger has shown up on projects and like the director didn’t know like, what a medium shot was, you know, like, oh, boy, and so like, it’s at every level. And so, DPS they deserve their, their weight.

Corey Allen  1:18:51

Alright, on a lighter note, coffee or tea,

Bill Cornelius  1:18:55

bourbon, coffee. Coffee with bourbon. Yes, iced black coffee. I don’t drink coffee.

Booba Young  1:19:03

Does I remember this? Yeah, I like sweet tea. I’ll take sweet tea like Southern sweet tea. Like rot your teeth sweet tea. Yeah, like you can put it on pancakes sweetie.

Andrew Swanson  1:19:13

Look at a jug from Cracker Barrel. Yeah, more McAllister is if you’re being real. Yes, there we go. He

Corey Allen  1:19:18

could put it on pancakes. Pineapple on your pizza abomination.

Booba Young  1:19:27

I’ve never done it but I’m down to try anything wants

Corey Allen  1:19:32

I am of the opinion that you would only ever try that once. Because yes abomination abomination disgusting Do you to literally became best friends. So yeah, we’re getting I mean, yeah. Favorite camera. Every flex for 35 now

Andrew Swanson  1:19:58

my iPhone 12 Pro max now.

Booba Young  1:20:01

Hey, my favorite camera is whatever gets the job done. Yeah, so your answer,

Andrew Swanson  1:20:07

so I was gonna say just because this camera was a workhorse lasted me like six years was the Sony A seven so I freakin love that camera and I just sold it it was a little bit of a ceremonial exit. But as it wrapped it up to put the box and ship it out not the one where the guy messaged you it’s like I’ve never seen a $300 loss. But uh, no man I send this to I love that camera that that what that camera, did a lot of projects,

Booba Young  1:20:39

monitor monitors, whatever gets the job done, that’s kind of a cop out. But we do love our Blackmagic so we should all be shooting. It’s budget friendly. And it It delivers a color science and a image that I think it’s like 12 and a half 13 stops of dynamic range. So like we can push the lighting a little bit they just released a new color science version five that I think is really pleasing to the eye. I mean, you get up into like cinealta and red and you know on the Eri. Ella for the many like that stuff is unbelievable or just not to that level. Yeah, we shot some stuff on Gemini through Corey and I think the Komodo is a huge contender especially at the end of the day though, like I would if I’m gonna drop a ton of money into something like our rent Corey is Komodo and then just bought some like master prompts or something like glass. Totally. Glass is where it’s at. Like that character and all that comes from your glass. Yes,

Andrew Swanson  1:21:44

that’s not from the camera. That’s what I was gonna little business advice is the things that depreciate the most are cameras. So yeah, you buy those like, I would buy the lens and lenses and good lighting equipment like like grip equipment. Yeah, that stuff does not leave that stands do not lose value.

Bill Cornelius  1:22:03

I’m using glass that I bought in like 2010 still. It’s great. Getting a little dice 50 planar teammate I love that.

Booba Young  1:22:12

Like what technology is going to change in glass, like in cinematography,

Corey Allen  1:22:16

different coatings like yeah, the difference between anamorphic or not, but you’re right, like

Booba Young  1:22:23

what you have guys like duclos and zero optic and all these guys taking lenses from the 40s and 50s and rehousing them because glass is worth it.

Corey Allen  1:22:31

Oh yeah. My favorite my favorite lenses that I own are the Leica is that some of them are as old as ions some pretty if not older, if

Bill Cornelius  1:22:43

you’ve got like something from the 70s, don’t you? Yeah,

Corey Allen  1:22:45

the my Leica said they range from like early to mid 80s. I would

Booba Young  1:22:48

rent those out on every project if I could. Yeah. But like, at the same time. I know. Deakins is not a huge fan of zooms, but on what we do, we do a lot of running gun and instances. Having a great resume is worth its weight. You save so much time.

Andrew Swanson  1:23:04

Yeah. Oh, absolutely. I mean, that’s sigma 1835. It’s you have it’s the same one. everybody learns that I feel like killer man’s man. Yeah.

Corey Allen  1:23:14

All right. three films everyone should see before they die.

Bill Cornelius  1:23:21

Go my wha Well, that’s number one. go that far. plotholes Thank you. Sponsors is like Spaceballs. Starship Troopers. Are you judging me now?

Booba Young  1:23:38

I love that those are solid choices. Archer Starship Troopers is a classic. First Date I got to think about this three films personal favorites that you will see.

Shotgun stories by Jeff Nichols is a great one. Michael Shannon is a gym. Love Michael Shannon. Apparently, according to all film schools, the greatest film ever made is Citizen Kane. Susan Cain that to me. That’s pretty bad.

Corey Allen  1:24:14

I’ve never seen it. I didn’t go to film school either. So I

Bill Cornelius  1:24:17

I’ve watched it in film school. You were forced to watch it. I’ve watched it. rosebud. Yeah, yep.

Booba Young  1:24:25

No, three films. I don’t know, man. I like films that even if they’re not like the greatest films that just give you an experience. It’s not a great that great of a film but a film that I love is The Secret Life of Walter Mitty. Okay, remember that film? Yeah, yeah, that film like I left the theaters wanting to go make more films. That’s awesome. That’s how that movie made me feel. Some people probably on here like, movies trash. This guy doesn’t know what he’s talking about. Like what

Corey Allen  1:24:57

was interesting about that movies like how shifted in and out of like these. I don’t want to say like altered realities, but like this, even the cinematography of that to go from like the different scenes and how things transitioned is really good.

Booba Young  1:25:15

Oh, yeah. Finally thought one that and then probably drive. I love drive. Oh, I think drive is a cinematic masterpiece. Yeah, the story is simple. There’s no frills.

Corey Allen  1:25:27

There’s also not a lot of dialogue. It’s amazing track.

Booba Young  1:25:32

It’s like a Stallone film like, hey, Sylvester here’s like six words you need to say and this was

Corey Allen  1:25:37

that the one where like the total number of lines Ryan had was like, 14 Yeah, like something ridiculous.

Booba Young  1:25:45

That scene though I like if I say the elevator scene in Drive. Everybody knows what I’m talking about. Oh, yeah. Like the the emotion in that soundtrack. As he’s like, they’re like kissing and he pushes him and pushes her back and like then just beats the piss out of that guy. Like, what a change of emotion.

Corey Allen  1:26:04

It’s a roller coaster of a ride in a scene. So

Booba Young  1:26:08

like, I love that film. And I had a lady at church and she goes mova. I know that you love films. Tell me if it was like, man, I just recently watched drama. You should watch it. She texted me and said I’m never asking you for a man’s head got stomped in. I was like, Yes.

Bill Cornelius  1:26:27

She recommended the neon demon to go.

Andrew Swanson  1:26:32

Nice. Okay, all right, Swanson. Eternal Sunshine of the Spotless Mind. That is a good one. Oh, I love that movie. It’s a great writer.

love that movie. I’m a huge matrix fan. The first one? The little other two. I mean, I

Corey Allen  1:26:46

thought there was only two. There’s no I come in. Yeah, there’s original matrix. I really like that. That movie. I love the matrix. My wife. She makes fun of me. Because like, you know, I think everybody has, like, if you just need to have something on, or you want to put a movie on to fall asleep, or just like background noise. The Matrix is like that for me. Like I could watch that. Anytime. Doesn’t matter how many times. That’s like my go to just

Bill Cornelius  1:27:17

put it on. That’s the Indiana Jones trilogy for me. Or godfather. Philly godfather is on all the time.

Andrew Swanson  1:27:24

There you go. I don’t want to have it there. I think everybody should watch Forrest Gump at some point. I think it’s that that good? Personally,

Corey Allen  1:27:30

I would put Godfather Part Two in there too. Yeah. At the end. Well, you only get three. So I know. I know. Kind of like you only had one star. Like 20 films. Yeah, for two players. So I have. So in the show notes will include a total list of every film. You should watch. Yeah. I have a

Booba Young  1:27:52

I have a weird like social anxiety that like when I have too many options. I get overwhelmed. So I like restaurants for like, it’s like three toppings. You know? You like walk into a grocery store and you’re looking for rice. Right? Just rice. And you walk in there’s like 70 varieties of rice. I just walked out. I don’t I don’t even buy rice.

Corey Allen  1:28:13

here that you can just look right there. Like there’s the brown rice you came in for? Take it? I don’t was I even coming in from brown rice? I don’t remember.

Bill Cornelius  1:28:21

That’s how I feel about Netflix. Like I’ll go to Netflix and be like, what do I want to watch? There’s too much and then I’ll turn the TV. Have you

Booba Young  1:28:27

ever spent 30 minutes looking for a film and then just stop and just go to bed?

Bill Cornelius  1:28:31

do so? Yes. Totally. Oh, yeah.

Booba Young  1:28:33

Like watch YouTube videos like if people feel army like people just falling through ice lakes. Well, I couldn’t find a film. I you know, that’s that’s a million dollar idea. It’s like films, finely tuned to people’s tastes. That’s not Netflix because their taste meter or whatever is off. It’s Yeah, it is garbage. There’s just there’s so much there as an option. Now, it’s so hard to there’s no algorithm in the world. It’s like yes, do the sword. You enjoyed Beauty and the Beast, you might might like Leon the professional. Another one of my favorites. That’s a good way to add that to my list.

Corey Allen  1:29:14

Guys, thank you so much for joining us today. This has been fantastic. Oh, thank you. Good. We as you guys are good guests.

Andrew Swanson  1:29:22

We had a great time. I had a good time. I’m glad you think we have something to say.

Corey Allen  1:29:27

Well, I mean, everybody’s got a story. Let’s be honest. You don’t have anybody else to fill a slot. Did you know The last one of the day? Can we get in? Yeah, you were fantastic. It was fun. It was fun. I wish we could do it again. Yeah, yeah. Well, what have you guys back at some point? Cool.

Bill Cornelius  1:29:43

Yeah, the fans have been asking for it. We’ll see. They’re already asking. We haven’t.

Corey Allen  1:29:48

We haven’t even edited and published. They’re already asking us what to do. Well, that will also we’ll leave links to all of your things in the show notes for today. So your website, Instagram all those things which are be great. We should update. Make sure make sure those are all up to

Bill Cornelius  1:30:03

date so people can dm you and at you. Yeah.

Corey Allen  1:30:08

We want to, we want to do right so make sure you’re good to go. For our listeners, we know you have a lot of podcast options and we appreciate you choosing us. Check us out on Instagram at infocus pod or online at infocus podcast comm to learn more about today’s sponsor gnome studios, you can find them online at gnome studios.co or on Instagram at gnome studios. Check them out for your next project. If you liked what you heard today. Go ahead and subscribe. Leave a like leave a comment all the things wherever you consume your podcast. We’re probably there. And if you’re on Apple podcast, please leave us a rating. It helps us out a ton.

Bill Cornelius  1:30:47

It sure does, folks.

Corey Allen  1:30:49

Until next time,

Bill Cornelius  1:30:51

please feature crew they would appreciate